Where It All Began
Sellamisk is rooted in a legacy of craftsmanship that spans generations—shaped by a deep connection to traditional embroidery and refined Arabic fashion. Our story begins in Bani Na’im, Hebron, Palestine, where the Al-Manasra family first established their foundations in textile artistry. Intricate embroidery, precision, and respect for detail were not learned—they were inherited.

A Legacy of Craftsmanship
This heritage evolved in Jordan, where our manufacturing journey formally began in 1995. Under the guidance of Osama Al-Manasra, the craft developed into a structured production practice—focused on precision, consistency, and the use of premium fabrics. Over time, expertise was refined in creating kaftans, embroidered dresses, and modern Arabic silhouettes that balance tradition with contemporary elegance.

A New Chapter in the UAE
Between 2006 and 2014, the UAE became a defining destination in our journey. The region’s appreciation for luxury, detail, and modest fashion shaped a new vision—blending heritage craftsmanship with a modern lifestyle.

The Birth of Sellamisk
In 2021, Sellamisk was established in the UAE by Yazan Al-Manasra—bringing generations of expertise directly to the region. Built on a direct-to-customer model, the brand connects clients to the source of craftsmanship itself—ensuring full control over quality, detail, and design. Every piece is created within our own facilities, reflecting a consistent standard of excellence.

What Defines Sellamisk

• Crafted in-house with complete control over quality
• Premium fabrics selected for comfort and elegance
• Refined embroidery inspired by Arabic heritage
• Modern silhouettes designed for today’s woman
• Direct from atelier to client
• UAE delivery within 24–72 hours

Modern Arabic Elegance
Today, Sellamisk represents a seamless connection between heritage and modern luxury. From kaftan UAE designs to luxury abayas and embroidered dresses, each piece is designed to embody refined femininity, confidence, and timeless elegance.

Discover the Collection
Crafted with intention. Designed to endure.