The Story of SYLMSK

SYLMSK emerged from a rich legacy of craftsmanship, where heritage meets modern elegance.

The story begins with the Manasra family, hailing from Bani Na'im in Hebron, Palestine. A family renowned for their extensive expertise in embroidery and textile manufacturing across the region. Over generations, craftsmanship wasn't just a profession; it was a cherished inheritance.

In 1995, Usama Manasra began transforming this legacy into an organized craft, focusing on quality, precision, and the art of embroidery. From a young age, his son, Yazan Manasra, immersed himself in this world, learning the craft firsthand, while simultaneously developing a strong business foundation through his academic pursuits.

Over the years, Yazan expanded the family's expertise to include production, retail, and design, gaining extensive experience in Jordan and regional markets. Between 2006 and 2014, the UAE became a key destination, contributing to the formulation of a new vision for the brand.

In 2021, SYLMSK was officially established in the UAE, bringing together decades of artisanal expertise into a modern fashion identity.

Today, SYLMSK operates through its own factories, ensuring that each piece is meticulously crafted using the finest fabrics and exquisite embroidery, delivered directly from the source to the customer.

Our collections are designed to reflect timeless elegance, contemporary designs, and the richness of Arab fashion, tailored for women who appreciate quality, detail, and authenticity.