The Story Behind Sellamisk

Sellamisk was born from a deep-rooted heritage in craftsmanship, where tradition meets modern elegance

The story begins with the Manasra family, originally from Bani Na’im in Hebron, Palestine - a family widely recognized for its expertise in embroidery and textile craftsmanship across the region, For generations, craftsmanship was not just a profession, but a legacy

In 1995, Osama Manasra began building this legacy into a structured craft, focusing on quality, precision, and the art of embroidery, From an early age, his son Yazan Manasra was immersed in this world, learning the craft hands-on while developing a strong foundation in business through his academic journey

Over the years, Yazan expanded the family expertise into production, retail, and design - building experience across Jordan and regional markets. Between 2006 and 2014, the UAE became a key destination, shaping a new vision for the brand

In 2021, Sellamisk was officially established in the United Arab Emirates, bringing together decades of craftsmanship into a modern fashion identity

Today, Sellamisk operates through its own production facilities, ensuring every piece is crafted with precision, premium fabrics, and refined embroidery - delivered directly from the source to the customer

Our collections are designed to reflect timeless elegance, modern silhouettes, and the richness of Arabic fashion - created for women who value quality, detail, and authenticity